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Maybelline New York launches eight new products for summer


Last week, Maybelline New York launched eight new beauty products which are set to become make-up bag staples this summer. So what’s all the fuss about?

BeautyBible takes a sneak peak at the new range which is available in store from mid January 2012.

Volum’ Express One by One Mascara is the latest addition in the popular Volum’ Express family. One By One delivers a new kind of volume; big, look-at-me lashes without the bulk.

It features the first triple-action ergonomic elastomer brush to mimic the contour of the eye. The soft, flexible brush detangles lashes without tugging or pulling.

Designed and inspired by haircare conditioners, it contains Vitamin C & Fruit AHAs (Alpha Hydroxy Acid) to smooth hair fibres, reducing friction and leaving every lash smooth and clump-free.  RRP$23.99

Put a sexy sheen on your pout this summer with the new Color Sensational ‘The Shine’ Lipstick which comes in a collection of 10 high shine colours.

Thanks to a micro-mirror pigment blend, light reflects outwards, delivering multi-dimensional illumination and sheen.

Lips are kept smooth with the creamy feel of honey nectar making this lipstick exceptionally comfortable to wear.  The formula glides on to lips without feeling sticky. RRP$20.99

Create bold, accurate definition with the Master Precise Liquid Liner that has the sharpest point, providing the most precise line for an ultra-refined eye design.




The soft-touch brush applicator enables you to create a perfect line with easy control.  The formula lasts for an incredible 24 hours and is 100 per cent smudge-free, yet simple to remove. RRP$19.99

Continue the high-impact drama in Charcoal and Eggplant, two new colours from the intense Eye Studio Lasting Drama Gel Liner Black Collection. Be bold this summer and try Charcoal for a strong, confident look with a touch of grey or Eggplant for a playful, bright aubergine addition to your make-up kit.

The two new shades join the existing Eye Studio Lasting Drama Gel Liner in Blackest Black & Brown. RRP$19.99

The Great Lash LOL Mascara is fun, but no laughing matter. LOL stands for Great Lash Lots Of Lashes Mascara – a mascara especially designed for first time users.

The unique heart-shaped, elastomer grabber brush is small enough to manoeuvre hard-to-reach lashes, multiplying them for a bold, clump-free result.  RRP$19.99

Barely Brown, Rum Riche, Bronzed, Warm Latte and Mochachino are the new nude shades from the Color Sensational Nudes range, incorporating tones of rich brown and autumn bronze.



The natural properties of honey nectar, emollient waxes and Vitamin E nourish lips while illuminating the colour for a beautiful result.  RRP$20.99

Indulge in colour this summer with the Colorama Bittersweets collection. With two vibrant new shades, Tart and Fruit Juice, the collection provides the perfect finishing touches to your manicure or pedicure this season.   For a fun, glossy glaze that leaves nails smooth and streak-free for up to seven days, look no further. RRP$8.49

Keep your lips lined to perfection this party season with SuperStay Lip Liner.  Available in seven shades, it glides on easily and prevents feathering for smooth, defined lips. RRP$19.99

Be bold this summer and experiment with a variety of looks with these fabulous new products from Maybelline New York. 

In store mid January 2012.