Redefining Max - Spring 2012 Launch
You know a fashion event is a big deal when you get a ‘save the date’ email five weeks out. ‘Redefining Max’ took place at Newton's 'Sphere' on 4 July - in part a celebration of a new Creative Director (Tracy Heaven) and new Head Buyer (Liz Mannell) for Max.
Guests were treated to a runway show of Max's three Spring collections: Hacienda, In the Garden and To Catch a Thief, with special mention made of the new Tailored for Max collection of workwear, too.
Imagery courtesy of The A-List