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SS14/15 is heating up at Max

Inspired by the rich and vibrant colours of St Tropez and evoking visions of beach holidays, long warm nights and adventure the spring summer 14/15 collection from Max provides the ultimate summer wardrobe for kiwi women.

Step out in a range of casual cool prints this season from classic stripes to modern florals, blurred water colours and tie dyes. Beautiful brights such as melon and marine blue meet the nautical classics of navy and white.


The Chambray top (RRP $79) and Pinstripe shorts (RRP $79) team up for the more daring of fashionistas while white joggers (RRP $139) and fitted capris provide an elegant staple against the tiered shapes, loose peasant tops, sheer fabrics and luxurious washed silks of the Max SS14/15 collection.

Revive your look with this season with a range of digital and screen prints from Aztec to animal, tile and feather prints.

Fashion tops in relaxed oversized shapes like the Drape Shoestring Cami (RRP $79) round out the traveller inspired collection in rich earthy tones of sienna, artichoke, khaki, navy, and stone.


Be bold with embellished trimmed tees and dresses paired back with the latest denim jackets and jeans in a range of washes and shapes like the right now washed-out boyfriend jean (RRP $89). Soften hot summer days with luxurious, flowing maxi dresses like the Border Fire Maxi (RRP $149), and asymmetric tunics.

The heat of summer announces the festive season. Dresses in pops of cherry, emerald greens, and vibrant blues, in all shapes and fabrics cater to any occasion.


Be sure to stand out of the crowd in key seasonal trends of embellishments, cut outs, and waterfall ruffles like the Asymmetric Ombre Top (RRP $119).

Divine lace bodice panelling in fit and flare shapes, strapless dresses and halters can be layered with gorgeous boleros and shrugs for those cooler New Zealand evenings.


Be playful in chiffon skirts like the Pleated Asymmetric Skirt (RRP $99) and a range of tops from strappy to one shoulder styles.

New Zealand’s leading fashion destination, Max, has 34 stores nationwide along with redesigned online store, maxshop.com.



Email: mail@maxshop.com Website: http://www.maxshop.com
Phone: 0800 629 746