Optimum knitwear is a New Zealand owned company, established in 1990 and is home to two independent fashion labels-Optimum and Sarah Jane. Optimum is also home to Royal Merino, a range of classic extra fine merino garments designed for the international traveller.
Winter 2013
While classically inspired, Optimum garments reflect current fashion thinking and appeal to women who like to maintain their edge. As well as luxury and seasonal feature pieces, the extensive Optimum range includes versatile wardrobe basics.
tourist 2012-2013
Designed initially for the international traveller looking for a high quality, practival New Zealand souvenir, Royal Merino is fast becoming an iconic Kiwi brand. Simple styling extra fine merino yarn in a flattering colour are the hallmarks of a Royal Merino garment.
