Abracadabra – A little magic for you!

Founded in 2004, Abracadabra Fashions has been known to supply innovative fashion accessories that will not only delight but also discreetly provide support, comfort and confidence to women.

Our proven collection includes silicone strapless backless bras, magic inserts,  nipple covers, push up pads, silicone foot cushions, bra extenders, clear bra straps and a range of other fashion accessories.

Widely distributed around New Zealand, they have been regarded by many women as “best kept secrets”. They give woman confidence to step out in style!

We set our own standard of excellence, surpassing competitor in aspects of product quality, product innovation, service to customers and key stakeholders. All our products are easy wear, easy care and durable, providing simple and affordable solutions to ongoing fashion dilemmas.

Our company has been involved in a number of campaigns and charity initiatives. We have sponsored Breast Cancer Research and the Magic Netball team in recent years.
 

Abracadabra strapless, backless bras and accessories are availble from selected Farmers, and leading lingerie boutiques around New Zealand and online at www.abracadabra.co.nz.

“The Abracadabra bras are amazing. They are easy to wear and super comfortable, and look great under every dress! They give you a nice shape and support, feel like you are wearing nothing and are much more comfortable to wear than any other stick on bra I have tried. I will be representing New Zealand in Japan in October at Miss International and will have the comfort and support in all my gowns and swimwear with Abracadabra. I highly recommend this product!”

Hannah Carson - winner of Miss International New Zealand 2012
 

Click here for a list of stockists.