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Max Spring 2014 is blooming gorgeous

This season let your wardrobe bloom with the freshest picks of the True Blue Max Denim range. Planted throughout the Spring collections you’ll find pieces for every shape and style in hues of new-season chambray through to dark indigo staples.

To start, mix a Vintage Wash Skinny ($99) or distressed Tomboy Slouch Jean ($99) with geometric and floral spliced prints in shades of tangerine and cobalt; or style up the Tailored for Max workwear range, pairing easy chambray shirts with finely crafted skirts or boyfriend jeans and work blazers.

The softest chambray is threaded throughout the romantic collection Look of Lace, paired with eyelash lace trimmed tops and dresses in blush, grey marle and marine. Prints are a bouquet of petals and sunset skies, their pretty, pastel palette toughened up with dark panelled denim, lace, zip hardware and hints of black satin.

The look is flirty, fitted and flared with flippy skirts in pleats and panelling and waists cinched by the Ballet Wrap ($79) and the Spliced Abstract Print Dress ($159).

Powdered pink morphs into neon coral in the sport luxe range Chilled by Max. Racing stripes sit with monochrome spots in the Geo Print Tunic ($99) and jogger style pant ($89). Sweats and tees are energised with fluoro highlights, mesh panels and abstract quilting. Knitting techinques are exercised in delicate pointelle, stripes and instarsia sparrow designs in jumpers and cardigans.

Finishing off the season is the return of Max’s premium capsule collection, showcasing superior fabrics and finishes in a carefully curated range.

This range is the ultimate in tough-luxe with fluttered silk satin hardened with metal straps, emerald printed silk mixed with PU panels and the flippy skirt silhoutte constructed in premium perforated leather ($229).

New Zealand’s leading fashion destination Max, has 34 stores nationwidealong with its digital shopping site, Maxshop.com.


Email: mail@maxshop.com Website: http://www.maxshop.com
Phone: 0800 629 746