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The Cupboard

The Cupboard - New Zealand Label and Auckland Store


The Cupboard is an enduring, iconic Auckland boutique – with its own unique styles.

For nearly four decades The Cupboard has crafted an enduring statement in design excellence. It creates exclusive, original clothes that are luxurious and timeless.

New Zealand women and international clientele have visited our sophisticated fashion boutique to choose custom-made clothes and accessories, as well as unique prêt-à-porter styles found nowhere else.

Until now, these things were only available at our iconic Parnell boutique........Now, The Cupboard is also at 14 St Marys Road in Ponsonby!

Couturiere and owner Diane Burkhardt draws upon Eastern and Edwardian influences, lavish brocades, beading, silks; soft cashmeres and warm wools; crisp cottons and wool knits. Her designs are layered, textured and complex that are intrinsically ‘New Zealand’. The colours she chooses resonates the landscape’s restrained shades and unexpected drama.

Other labels exclusive to The Cupboard include succhi collection, colleen behren's hand knits and The Cupboard's boutique label.

Ponsonby Boutique

14 St Marys Road, Ponsonby
Phone 09 378 4770

Parnell Boutique

formerly located at

Unique in New Zealand, The Cupboard provides almost half its garments custom-made, purpose fitted to their astute fashion clients.

Click here to visit the Diane Burkhardt page on FashioNZ.

Shop online NOW or check out our Facebook Page


Email: style@thecupboard.co.nz Website: http://www.thecupboard.co.nz