L'Oreal Melbourne Fashion Festival

Runway Report: L’Oreal Melbourne Fashion Festival 2012

Bondage accessories on the runway and models staging a silent protest by removing their towering stilettos during a show – the L’Oreal Melbourne Fashion Festival (LMFF) delivered another massive fashion statement this year.

Hello! L'Oreal Melbourne Fashion Festival 2012

All colours were go as the official schedule was launched last Wednesday at Flinders Station for L'Oreal Melbourne Fashion Festival.  

LMFF Day Three

  Our third and final day in Melbourne began with breakfast with the lovely Annie Dawson, the PR and sponsorship manager for the Sofitel Hotel.  The Sofitel is Melbourne’s ‘hotel for the arts’, and also the official hotel of LMFF, and during our stay, the hotel was showing a photography exhibition to coincide with LMFF called ‘Fashion Stills: The Secret World of Haute Couture in...

LMFF Day Two

  Day two of our stay in Melbourne began with an amazing buffet breakfast at our hotel, the Sofitel.  With sweeping panoramic views of the city, the hotel restaurant has to be one of the best in Melbourne.

LMFF Day One

  Zoe, Natalie, Nicole and Carolyn outside Fashion Full Stop   After a very early start this morning (4am), I boarded my flight to Melbourne, and arrive at 8.30am local time.  After meeting up with Zoe, Nicole and Carolyn, my travel companions, we head to our hotel, the Sofitel on Collins St. Right in the middle of the city, it’s the perfect base for our stay.

The LMFF L’Oreal Paris Runway Show Lineup

L’Oreal Melbourne Fashion Festival 2011

Next month, I’ll be boarding a plane for Australia’s fashion capital, Melbourne to attend L’Oreal Melbourne Fashion Festival, the world’s largest consumer fashion event, taking place from March 14-20.