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Glassons Unveils The World's First Shop Dedicated To Finding A Cure For Breast Cancer

The country’s top designers again unleash their creativity to help raise awareness of this deadly disease.

On Thursday 22nd September 2011, Glassons will open ‘Cure Shop’: dedicated concession stores in all Glassons retail outlets throughout the country and online at glassons.com, stocking products designed by seven of the country’s leading fashion designer brands, with proceeds going to help fight breast cancer in New Zealand.

What started as a creative fashion collaboration with the Breast Cancer Research Trust and Karen Walker back in 2004 has turned into a full-scale shop, dedicated to selling products to raise money to fight Breast Cancer in New Zealand.

 


 

This year’s designers include Karen Walker, Zambesi, Twenty-Seven Names, Ruby, Trelise Cooper, Cybele and Huffer.

Their products vary in price and style, but include summer favourites like inflatable beach chairs, swimwear, a tote bag, head scarves, wide-brim hats and more.

Each designer will also design a signature t-shirt to carry on the popular creative collaboration between Glassons, the BCRT and New Zealand fashion.

For the first time, the Glassons design team will also create their own products for Cure Shop.

 


Whether you’re an ‘It Girl’ or just one of the girls, Glassons Cure Shop will have something special for you.

Glassons Managing Director Di Humphries says of unveiling the new Cure Shop concept:

“Cure Shop is all about letting our customers create their own style, while supporting a brilliant cause.

“The collaboration with the Breast Cancer Research Trust is a very emotional one.  We know that all Kiwi women have had someone in their lives touched by this disease and we are determined to help create a cure.

“Creativity is in the DNA of the Glassons girl, so we want the Cure Shop experience to give her freedom, value and style at the same time.”

 


Tony Moffatt, CEO of the Breast Cancer Research Trust says “Thanks to the generous and stylish women of New Zealand, over the past eight years, Glassons’ creative partnership with the Breast Cancer Research Trust has raised over NZD$3.5 million, aiding some of the world’s most important research findings about breast cancer to date.”

In 2010, the chair sponsored by Glassons at The University Of Auckland discovered that there was a gene in women that caused breast cancer.  This was a world-first breakthrough and the money raised through Glassons’ BCRT creative drive was instrumental in the discovery.

Raising awareness about breast cancer, something often lost in the conversation, remains at the heart of Cure Shop.