I LOVE UGLY's Mt. Eden Flagship Store gets a Makeover!
Designed and made in-house by I Love Ugly's head designer Valentin Ozich, industrial designer & branding manager Mo Kheir and Jordon Saunders, the store fit-out is based on the I Love Ugly philosophy of achieving a sophisticated simplicity.
The store provides a fresh and interactive retail space for customers, with shelving that reacts to customers movements by glowing as they walk past and modular components that allow the space to be easily reconfigured.
The store stocks the full I Love Ugly collection, including their hugely popular Zespy & Jonty Pants, as well as the debut I Love Ugly 1.0 Watch.
I Love Ugly
11 Mt. Eden Road