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A Winter’s Tale at Max

The story has begun for Winter with a collection from Max that is strong on detail, texture and rich colour.

Jewel tones reign, and carry through the season in both workwear and off duty styles, with rich shades of rust, navy, merlot and pine that are anchored back with black.

It’s what’s on the outside that counts as coats make a welcome appearance in fresh new shapes, such as the Crusader Cape ($249.00) and Parker Cocoon Coat ($249.00) that provide Winter warmth.   

Double-breasted military coats (Frankie Military Coat $199.00) and cropped military jackets are back on parade too with statement epaulettes and shiny buttons. Faux fur detailing continues to be embraced, as fashion’s love affair with the seventies continues and in a move towards luxurious outerwear, cut out detailing on coats adds glamour for evenings.

Embrace femininity and ladylike dressing, with soft silhouettes and fluid fabrics and an emphasis on delicate details, such as sunray pleats in both a dress and skirt with a touch of lace, the Sassy Lace Dress ($159.00) is the epitome of romantic styling.

Mix it up at the office with the five piece Polished Textured Suit, featuring a wide leg pant ($99.00) jacket ($179.00), skirt ($99.00), dress ($159.00) and short ($89.00) and add the jewel toned Elegant Blouse ($99.00) for a pop of colour.

It’s a wrap with the timeless styling of the Lorenzo Wrap Dress ($139.00) or Lorrence Wrap Dress ($139.00) in geometric print.

When it comes to prints, blossom in the Mila Floral Blouse ($119.00) or Maia Floral Dress ($139.00) set back on black for a Wintery take on garden party dressing, layer with chunky knits and boots.

Not for the faint hearted, but for a statement making chic look, add a fox – the Foxy Bron Top ($99.00) or Cogan Fox Sweater ($119.00) will ensure you are noticed in the office, or on the street.

Put your best foot forward in the Peagusus Spliced Heel ($149.00), Braeburn Spliced Boot ($179.00) and Ember Knee High Boot with Suede Detailing ($249.00).

Don’t forget to accessorise with glamourous faux fur, like the Clockwork Fur Scarf ($59.00), Pyramid Cut Out Satchel ($99.00) Soft Feathers Necklace ($39.00)and top it all off with the must have Cleopatra Knit Turban ($39.00).

New Zealand’s leading fashion destination, Max, has 36 stores nationwide (Max Whangarei Store is now open!) along with a state of the art e-shopping portal, Maxshop.com, which has proved a hit with Max customers across New Zealand and Australia.


The Max Autumn collection is available instore now.

View the MAX Winer 2012 Collection