Established by Ashley and Wende Fogel in 1991, Ashley Fogel is a leading New Zealand fashion label that has endured success after success both nationally and internationally despite the ever changing fashion landscape.

Beautiful tailoring, luxurious fabrics and feminine designs characterise the Ashley Fogel collections. As a label that consistently delivers high quality ready-to-wear garments to many women and loyal customers, Ashley Fogel has cemented its own special place in the New Zealand fashion scene.

“We survive because we are passionate about what we do. We put our heart and soul into Ashley Fogel. Every collection is a high point and we have a fantastic team behind us,” says co-owner and face of the brand, Ashley Fogel.

With experience, knowledge and a love of fashion, the husband and wife team have taken the business from strength to strength. Ashley oversees the commercial side of the business, while Wende leads the small, talented design team.