Creative Current deals with the execution and the practical matters of bringing your ideas to life. Select the right tools for your project's goals, aiming to translate and transmit your message in a clear, clever, and situationally relevant way.

There was a time when society used to shun geeks.

It would snigger at them reading Lord of the Rings, playing video games, collecting STAR WARS action figures, debating the finer points of Linux and discussing the various powers of comic book heroes.

But times have changed. In the past few years everything high tech has driven the economy, the internet has become an integral part of life, fantasy and sci-fi has gone mainstream – and geeks have become cool.

Revenge of the Geeks is designer Nicky Perry’s proclamation to the world that she loves geeks – and is proud of it.

“I think a geek is someone who pursues things with skill and imagination, is non-conformist and shies away from mainstream social acceptance,” she says.

Perry launched the Creative Current website in 2007 as a portal through which independent designers could sell their wares. Not long afterwards she began selling her own designs, including a series of Kiwiana designs that have proven very popular with ex-pats.

Winter 08 sees the Revenge of the Geeks with the Prime, Binary and If Geek tees, perfect for sharing an in-joke with your IT mates.

“No geek should be afraid to identify themselves,” says Perry. “After all, the geeks shall inherit the earth.”

Or maybe they already have.

www.creative-current.com

Creative Current Ltd
Auckland, New Zealand
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