Optimum knitwear is a New Zealand owned company, established in 1990 and is home to three independent fashion labels; Optimum Style, Sarah Jane and Pourquoi. Optimum is also home to Royal Merino, a range of classic extra fine merino garments designed for the international traveller.
While classically inspired, Optimum Style garments reflect current fashion thinking and appeal to women who like to maintain their edge. As well as luxury knits and seasonal feature pieces, the extensive Optimum Style range includes versatile wardrobe basics.
Sarah Jane garments are styled to flatter most body shapes while providing plenty of scope for self-expression. High quality yarns and timeless designs ensure years of excellent service. On a cost-per-wear basis, Sarah Jane knitwear soon proves to be a great investment.
Designed initially for the international traveller looking for a high quality, practical New Zealand souvenir, Royal Merino is fast becoming an iconic Kiwi brand. Simple styling extra fine merino yarn in a flattering colour are the hallmarks of a Royal Merino garment.