The History of Pandora
Back in 1982, a jewellers’ shop that would one day become PANDORA was established by the goldsmith P. Enevoldsen and his wife in modest surroundings on Norrebrogade in Copenhagen, Denmark. With the launch of the Charm Bracelet in 2000, the success of PANDORA started to spread through Scandinavia with distribution opening in Sweden and Norway. Within two years, distribution had spread to Finland and the Netherlands and USA distribution followed in 2003.
Pandora Jewellery has become known for its craftsmanship, quality and modern design. All PANDORA jewellery is made from sterling silver and solid 14ct or 18ct gold, often with beautifully crafted motifs and elegant details combined with the fresh water pearls and precious stones such as sapphires, rubies, amethysts, garnets and brilliant-cut diamonds.
The popularity of PANDORA means that across the world, a charm is sold every second. In 2004 PANDORA was introduced to Australia and this was followed by New Zealand in 2005.
Today PANDORA is a global brand that is sold in 65 countries, with more than 10,000 stores stocking PANDORA worldwide.
Scandanavian designed, hand made, high crafted quality
PANDORA uses sterling silver or 14 carat gold to produce its highly intricate charms, each PANDORA charm is handled by 38 pairs of hands during the manufacturing process.
Enamel beads are hand painted, all precious and semi-precious stones are hand set, the team sort through 400,000 stones daily, for which only 100,000 are selected as suitably high quality to be hand set into charms themselves.
PANDORA is made up of different collections each designed to be combined together to create your own unique story.
The Moments Collection is made up from the ever popular charm bracelet. Our create and combine charm concept offers a selection of more than 600 charms and clips made from sterling silver, 14 carat gold or two-tone, with gemstones, pearls, Murano glass and wood, which can be combined with specially designed bracelets in 14 carat gold, sterling silver, fabric or leather.
Ring Upon Ring
PANDORA’s create and combine ring collection is all about combining, creating and designing your own expression to suit your style. All rings are created together and you can mix and match the pieces to fit any occasion. Start with one ring and create a personal look with additional rings, combining silver, gold and two-tone with sparkling gemstones.
New Necklace Concept
PANDORA’s create and combine necklace enables as many as eight necklaces to be linked together and layered up into a multitude of distinctive looks. Choose from a variety of styles in sterling silver with oxidised and black rhodium finishes, and secure the lock with a clip from the charms assortment.
PANDORA’s create and combine earring concept offers the opportunity to combine your favourite hoop with your favourite pendant, creating a look to match any occasion. All made in 14 carat gold or sterling silver, the pendants come in various shapes with gemstones and pearls.
Inspired by the ever-changing beauty of flowing water, the Liquid Silver Collection brings fluid form and elegant simplicity to the PANDORA range. Ripple, bubbles, flow and stream designs are worked in glossy, sterling silver and pieces include earrings, pendants, rings and sculptured bangles.
LovePods are created in stunning 18 carat yellow, rose and white gold. The designs are based on the lifecycle of a flower. Seed pods, bursting with promise are echoed in the droplet pendants, delicate earrings and curvaceous ‘stackable’ rings, all decorated with brilliant cut diamonds
LovePod rings come in one, two, three, six and eight-pod versions with four diamond pave sizes that bring real brilliant-cut fire to the mix. Graceful drop-chain earrings with bright, sparkling stones and fine-diamond chain bracelets are also in the collection.
Black Crown Diamond Watches
PANDORA’s range of watches consists of premium quality, stylish Swiss-made watches all adorned with a stunning black diamond in the crown. PANDORA’s Icon and Imagine watches offer the opportunity to change the strap and bezel to create a unique and personal timepiece that can be tailored to suit any outfit or occasion.