ROC eyewear presents “Interpretation” with Lara Bingle.

ROC eyewear know sunglasses are more than a style accessory but rather an indispensable part of daily life and have become innovative players in the modern frame game with their fresh and directional take on eyewear design.

Since establishing itself in the marketplace some fourteen years ago, ROC eyewear has always paid attention to the finer details of its designs. For the first time ROC eyewear has teamed up with celebrity model and young fashion entrepreneur Lara Bingle to create “Interpretation” an influential take on modern and vintage inspired frames.

Bingle was a clear choice to be the face of the labels spring/summer 2012 collection General Manager & designer Jason Blank states “We were wanting to take a step forward and branch away from what most commercial eyewear brands are doing in Australia & New Zealand and Lara has a well documented love of sunglasses and she really understands the aesthetic of our brand.” ROC is also working with Lara who eventually wants to develop her own stand alone range to be launched in the future.

The inspiration for the “Interpretation” collection came from  Lara and ROC’s muses and style icons that include, Kate Moss, the Olsen twins, Vanessa Paradis and 70’s style icons Debbie Harry, Stevie Nicks and Peggy Lipton.

ROC are very passionate about style but also understand the importance of sun safety and upholding the highest standards of UV protection with all of their frames.

A simple way to describe ROC’s new “Interpretation” collection is an affordable, fashion forward yet classic range made from high quality materials. The designs are timeless and are sure to be a success when they hit NZ stores in August.

View The ROC “Interpretation” Collection 

www.roceyewear.com
  

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