Style File: Lisa Williams-Meyrick
Lisa Williams-Meyrick is the creator and owner of stylish.co.nz, a new department style online store where you can browse and buy your favourite brands.
FashioNZ caught up with Lisa to discuss her style, stylish.co.nz and of course what she would never be caught wearing.
Tell us about stylish.co.nz?
Stylish.co.nz is a brand new website (and NZ’s hottest new shopping destination!) where you can go and browse and buy gorgeous clothing, homeware, beauty products and kidswear all in one place. Finally a one stop shop where you will see a stunning collection of brands, some you will be familiar with, some will be new to you. We are constantly updating stock and adding new brands to our collection, so it’s always fresh and exciting.
Is creating Stylish.co.nz tapping into your experience from the past or are you taking the plunge into something new and exciting?
My previous business was a Graphic Design & Marketing Agency, so I am using some of my previous business experience, however Stylish allows me to work with gorgeous products - every day! I have to admit beautiful fashion and homeware has always been a preoccupation of mine, so in that sense I feel in my element.
What has been the biggest obstacle in getting Stylish.co.nz from an idea to a live online store?
Shivers, we have only been live for one week so it’s very early days, although to be honest it’s been months of hard work to launch – perhaps my biggest obstacle has been trying not to stress to much and enjoy the journey.
You’re working with a variety of products on a day to day basis like clothing, footwear, accessories, beauty, homeware and kids wear; which is your favourite category to work with and why?
Oooh that’s tough – I love gorgeousness in any form – I adore fashion am slightly obsessed with footwear, I wear far too many accessories, I love my home and all that’s in it, I think it’s important to make an effort with your hair and make up and I’ve got two kids who I like to look good too (although that doesn’t always work, my son won’t get out of his batman costume and we call my daughter who I would have expected to naturally be girlie ‘Dirty Mirty’). So I guess in answer to your question I love absolutely everything we feature on the site – across the board!
Describe your personal style?
I would have to say my style is slightly glamourous, every now and then I try to be edgy – I have NEVER pulled it off, I always manage to look ridiculous.
Who are your favourite designers and who would you consider an influential style icon?
My favourite designers would have to be Yvonne Bennetti, Alannah Hill, Claire Kingan Jones, Trelise Cooper , Charlie Brown & Helen Cherry. Ketz-ke is a great brand I wear often, and Brady is a new brand to me, and I’m loving their collection this season. Stella McCartney would be my pick for an influential style icon, she’s so effortlessly fabulous and successful in both her work and home life, (and less orange than Donatella).
Name three items can you not live without and why?
High heels. I’m actually pretty tall – but I just feel so much… well... taller wearing heels. Jeans – I am defintely a jeans girl, I have around 30 pairs. And Handbags – I am constantly changing my handbags to match my outfit. High maintenance I know – but it just feels like the right thing to do!
What is the one item of clothing that you wish would come back in fashion and why?
That’s tricky – at 38 I’m old enough to have seen most things come back around (sad but true)! I would have to say I do love a good jumpsuit – maybe I wish my youth would come back around too, so I wouldn’t look so ridiculous wearing one (although I do bust one out every now and then).
If you had one piece of style advice to the opposite sex, what would it be?
Polar Fleece NEVER looks any good.
Finish this sentence: You would never catch me wearing... crocs.