For the first time in over five years, New Zealand Fashion Week has unveiled an official campaign, and it’s as much about energy and emotion as it is about aesthetics.
Directed by NZFW Board Member and Creative Advisor Dan Ahwa and captured by renowned photographer Mara Sommer, the New Zealand Fashion Week 2025 campaign is a fresh reflection of the event’s reimagined spirit.
“The NZFW 2025 campaign is in step with the times,” says Ahwa. “Nothing overly pretentious or intimidating. It’s simply about celebrating the feeling of fashion, whether it’s one of joy or empowerment.”
That sentiment is echoed in the casting. Rather than focusing on one ‘face’ of the event, the campaign embraces diversity with eight distinctive talents representing the evolving face of fashion in Aotearoa. Featured in the campaign are Adam Banoori, Carrie Berkey, Molly Dennis, Juliette Perkins, Kaarina Parker, Sophie Song, Vinnie Woolston, and Yasmine Mohamud.
“Casting was challenging,” Ahwa admits. “How do you find the one face that represents this new era of NZFW? It’s impossible. The eight unique models selected represent the shape of fashion now and in the future.”
Shot with an understated but confident lens, the campaign offers a glimpse into a more inclusive, authentic, and expressive fashion week – one that honours individuality and connection just as much as creativity and commerce.
The NZFW 2025 campaign is not just a visual – it’s a signal of where New Zealand fashion is headed: bold, thoughtful, and proudly its own.
Photography: Ruby Hamilton @rubyjhamilton
NZFW 2025 Campaign
Find the first wave of announced designers HERE and grab your NZFW 2025 tickets here before they’re gone!
CAMPAIGN CREDITS/HANDLES:
Creative Direction – Dan Ahwa @danahwa
Photographer – Mara Sommer @marasommer
Makeup – Kiekie Stanners @kiekies__
Hair – Sara Allsop @saraallsop
Nail Artist – Erica Gillet @gelous.co
Photography Assistant – Josh Szeto @joshszeto_
Styling Assistants – Levi Tan @levii.tan & Daf Nimkovsky @dafnimkovsky
Hair Assistant – Josh Scott @joshuascotthair
MODELS:
Sophie Song @sophiesong
Vinnie Woolston
Kaarina Parker @kaarina.parker
Juliette Perkins @julietteperkins_
Adam Banoori @adambanoori
Molly Dennis @mollykatedances
Carrie Berkey @carrieberkey
Yasmine Mohamud @yasminemohamud