Sophie Store

We believe that life is woven with precious moments. Through our creations, we honour love, family & friendships. Seamlessly intertwined with our community, Sophie embodies the essence of lasting memories & celebrates the beauty of connection. Our unwavering mission is to create timeless pieces to be loved & cherished for years to come.

SOPHIE is a lifestyle brand designed in Tāmaki Makaurau, Aotearoa. Named after founder Belinda Cannon’s daughter, SOPHIE was sparked by Belinda’s desire to create a fulfilling business for herself. SOPHIE soon became a much-loved brand that offers its community a profound sense of belonging.

Inspired by the beauty of nature & undeterred by fleeting trends, SOPHIE presents limited editions of feminine & functional items throughout the year. Each piece is meticulously designed in Aotearoa & brought to life by talented makers abroad.

Alongside its thoughtful collections, SOPHIE is a steadfast supporter of positive mental health, a cause that Belinda holds dear to her heart.

Committed to a selective retail approach, SOPHIE has established a presence both online & through a highly curated list of stockists. These chosen stores are independent establishments helmed by kindred spirits that mirror Belinda’s discerning eye.

Echoing Belinda’s meticulous attention to detail, each SOPHIE piece is lovingly packaged by a dedicated team in Auckland, evoking a sense of thoughtfulness that makes gifting or personal indulgence a joy.

Sophie Store is available online and at selected stockists.


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