For Josh, everything traces back to one thing: creating content.
@joshalexyoung ~ 9K followers
What began with childhood cameos in his cousin’s homemade films turned into a lifelong obsession with creating – from GoPro vlogs and BMX clips to early TikTok experiments. Over the years he has tried every genre under the sun, but the medium that stuck – and changed everything – was fashion content.
Documenting his evolving personal style on TikTok and Instagram quickly became the centrepiece of his creative identity. His sharp, cinematic visuals, playful edits and storytelling-led approach have taken him from Aotearoa to international brand trips, onto the pages of Remix Magazine, and into collaborations with some of the most exciting fashion labels in New Zealand.
For Josh, content creation is a craft – a marathon run at sprint pace – and he approaches it with the same relentlessness he did as a kid stitching together clips on iMovie. Now, he’s focused not just on showcasing his own style, but on spotlighting other creatives across Aotearoa, telling the stories he believes deserve to be heard.
Offline, he’s a runner, coffee enthusiast, DJ and vinyl collector – though realistically, most of that ends up online too. For Josh, the future is about building, documenting, elevating, and ultimately shaping a space where creativity feels seen.
YOU CAN FIND JOSH ON INSTAGRAM HERE
Imagery: Guy Coombes @guycoombes
