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FNZ Creators Power List: Tobi Innes

You could say I am fully immersed in the world of social media. Many of my days are filled with capturing photos, creating (hopefully) engaging content and living by the mantra that fashion is about expressing your mood.

I blame my love for fashion on my mum who worked in the fashion industry. I grew up sitting on the floor wide-eyed as mum’s stylist paid a visit, seeing her on TV & in magazines so naturally I became obsessed with fashion at a young age.

Don’t be surprised if you see me going with different styles everyday of the week because my fashion choices are as unpredictable as my ever-changing moods. Whilst I love experimenting with different looks, one thing remains constant: my desire to look chic and classy.

I have recently been partnering with Commercial Bay, a fashion paradise that houses many of my favourite stores. This partnership not only allows me to indulge in retail therapy but also provides l inspiration for my content creation. I have also recently done some work with YSL Beauty which I must say was a dream to work with a brand I have been a fan of and supporting for years.

Lastly another brand I have absolutely loved working with is Samsung, I have so much fun creating content for this brand especially when they allow me to have so much creative direction so that I can produce content that feels 100% authentic to me (something I really value).

Check out Tobi on Instagram and TikTok

The FNZ Creators Power List 2023 was brought to life with the support of Powerhouse