Lingerie love for every body

Every body deserves lingerie that fits, flatters, and makes the wearer feel fantastic.

With Valentine’s Day in the mix, February is the perfect month to indulge in some new lingerie and update your collection. Despite what your lifetime habits may imply, there IS a best-by date for bras and underwear. Even the most beautifully made pieces lose elasticity and shape after repeated washings.

Also, despite our best efforts, body shapes change through various stages of life, and what was once the perfect bra size no longer applies. Most brands and stores offer free fitting so take advantage of this service so you can be confident that what you’re buying actually fits correctly.

The majority of women have several bras in their collection that no longer serve them. So whether you’re shopping for Valentine’s Day flirty frills, wanting proper support, or extreme comfort, take a little extra time to find the correct style, fit, and fabric that best suits your needs. It’s worth the effort.

Also take into consideration the fabric you choose, as cotton, bamboo, lace, and different fabrics each require a different level of care. Now go forth and indulge.

Valentine's Day lingerie edit

Tommy Hilfiger Monogram Mesh Bra, $79.99 and Briefs, $49.99

Indulge in the sheer delight of this monogrammed Tommy Hilfiger lingerie set, offering a modern take on the time-honoured heritage of the design icon. There’s something seductively appealing about the clever merging of the flocked TH monogram on luxe mesh fabric with a deceptively simple cut.


Valentine's Day lingerie edit

SugarCandy Busty Bralette, $74.90

At long last a wireless bra for fuller-busted women. One which is comfortable (yes actually), supportive (yes really), and offers some shape and lift (I promise; I tried it myself). If you’re well endowed you’ll know the pain (literally) of trying to find a wireless bra that offers something more than empty promises, and worse yet, makes your chest look like weighted-down tired shopping bags. Well, farewell the futile search and say hello to SugarCandy’s Busty Bralette. Guess what – as well as black and nude, there’s lavender, mint, pink, and rose shades to choose from. You’re welcome.


Valentine's Day lingerie edit

Minicami Soft Cup in Forest, $82

Bespoke lingerie at its finest, this luxe collection of delicately feminine lace camis is proudly designed and made right here in New Zealand (in Whangamata to be exact). Beautiful enough to be worn as underwear or outerwear, the minicamis, lace slips, and bodysuits are the perfect accessory for wearing with a suit or under a shirt for a relaxed style. Mindfully made with minimal waste in mind, each Manicami style is handmade to order.


Valentine's Day lingerie edit

Rose & Thorne Blooming Roses Bra, $59

Dressing with bright colours and the dopamine effect of this trend have been high on the radar recently – so why not embrace this from the first pieces of clothing you put on? This cheerful floral print is available in full cup, lite support (B-DD cup) and premium support (G-J cup).


Valentine's Day lingerie edit

Calvin Klein, Perfectly Fit Flex Lightly Lined Demi Bra, $99.99, Thong $44.99

Designed for comfort and a smooth sleek fit under body-hugging clothes, this Perfectly Fit Flex collection is made from premium stretch microfiber jersey with lace detail at the bridge and back strap.


Valentine's Day lingerie edit

Hotmilk Serenity Bamboo Nursing Bra $69.95, Brief $34.95

Every woman deserves beautifully supportive lingerie, particularly through all stages of maternity. Designed especially for maternity wear, this buttery soft bamboo bra is trimmed with scalloped recycled lace in keeping with Hotmilk’s sustainability metrics. The comfortable multifit design (thanks to a wire-free contour cup) can be worn from pregnancy through to breastfeeding and is available in sizes 10-18 B-G.


Valentine's Day lingerie edit

Peaches & Cream Tickled Pink Teddy, $84 (on sale)

If you love to fully embrace Valentine’s theme for February, this pretty teddy ticks all the boxes, with flocked red velvet hearts, soft lace details, scalloped trims, satin bows, and adjustable shoulder straps. Plus, the added fun of an extra cheeky back.


Valentine's Day lingerie edit

Thunderpants Blue Zen Hipsters, $32

With a heritage dating back 20+ years, this iconic Thunderpants hipster design has attracted something of a cult following amongst lovers of extreme comfort. Refreshed with a vibrant Blue Zen design, this fabric is also available in camis and flat-fronted boxers.


Valentine's Day lingerie edit

City Chic Renay Bodysuit, $109.99

The bodysuit is back with a magnificent vengeance. This rich merlot shade is the icing on the lingerie cake, complementing a decadent satin and lace suit. Clever design and supportive underwire cups deliver both sex appeal and wearability. With a cheeky lace trimmed rear cut, it’s flirty fun in sizing to 22 E.


Valentine's Day lingerie edit

Rose & Thorne Active Bra, $59

Pretty lace lingerie most certainly earns its place in any collection, but for those with a more active lifestyle, there’s nothing quite like underwear designed to support you in your endeavours. Rose & Thorne’s active bra design has been specially engineered for women working in physically demanding professions, designed for comfort over long hours. There’s even a premium support version. Also A+ for the inspired colour palette.


Valentine's Day lingerie edit

Me.bybendon Suit Yourself Contour Balconette Bra $74.95, Brazilian Brief $39.95

When it comes to consistently offering exciting new lingerie designs, Bendon remains at the top of its game. Me.bybendon is the brand’s newest campaign and we love it. It’s all about celebrating your individuality. This striking bra with contrast embroidery and gunmetal hardware is the perfect marriage of sexy and confidence and offers a taste of the stunning new collection.


Valentine's Day lingerie edit

Nisa Sabina POP Brief $39

Not all underwear is created equal, so we’re grateful to have discovered the Nisa Sabina POP. Ethically made in New Zealand from the softest organic cotton, this high-waisted cut is reassuring supportive while still being flattering (with a little cheek). It’s comfortable and cosy for everyday wear and comes in a fun collection of contrasting super brights, in sizes from S to 4XL.

Images supplied