From bold local releases to international fashion moments making headlines, October is shaping up to be a month of statement style.
RUBY closes the year with a vibrant – and ‘it girl’-approved – resort chapter, Meadowlark adds new treasures to its jewellery box, LSKD drops a cause-driven activewear collection, Laing delivers artisanal exclusivity, adidas resurrects cult classics, PUMA channels the wild side, and Levi’s goes full Pixar nostalgia. Globally, high-fashion debuts and unexpected collabs are rewriting the rules of what we’ll be wearing next.
Resort Riley // RUBY Resort 2025
Sometimes the summer of your dreams is closer than you think. RUBY closes out 2025 with its Resort collection, a love letter to long days and golden evenings at home. Dream Rubette Riley Hemson fronts the campaign, capturing the spirit of a season we wait all year for. Creative Director Deanna Didovich channels a 60s mood with tequila-sunrise florals, studded denim, playful striped knits, and linen favourites refreshed for brighter days. Boldness is the thread running through it all—this is RUBY turning up the colour, texture and confidence for the new season.
Shop the Drop
RUBY Resort 2025 Drop 1 lands in-store and online from Thursday 16 October. Browse the collection at rubynz.com..
Tiny Treasures // Meadowlark Charms
Meadowlark’s newest release, Charms, arrives to inject a sense of individuality into the everyday. Each piece is a miniature treasure, designed to hold meaning without shouting for attention. From fortune cookies and wishbones to sardines, bunnies and cats, the charms let you curate your own personal story through layering and collecting. Fan favourites – the dinosaur, crab, and shark – make a sparkling return in new pavé finishes, capturing light in fresh, radiant ways.
Discover More
Explore the full Meadowlark Charms collection online now at meadowlark.co.nz.
Global Stage // Fashion’s October Highlights
October isn’t just about local launches—the global stage is heating up too. Jonathan Anderson’s much-anticipated Dior debut has shaken the fashion world, marking a daring new chapter for the heritage house.
Marc Jacobs surprised fans with a fresh collaboration with A.P.C., blending Parisian ease with his signature edge. Add Pharrell Williams’ ongoing reinvention at Louis Vuitton and the steady stream of new-season launches spotlighted by Elle, and it’s clear—this October belongs to designers and brands who aren’t afraid to break the mould.
Read More
Catch the full story on the BBC and explore Elle’s October launch roundup here.
Wild at Heart // PUMA Speedcat Wild
PUMA unleashes its fiercest iteration yet with the Speedcat Wild, a bold evolution of the iconic Speedcat silhouette. Tapping into the unstoppable momentum of animal print, the collection celebrates self-expression, individuality and fearless movement. Born on the racetrack but built for the streets, Speedcat Wild reimagines its streamlined shape in cow, leopard and zebra patterns across five standout styles—including the edgy Speedcat Ballet. The result? A shoe that’s as ready for city nights as it is for off-road adventure.
Run with the Pack
PUMA Speedcat Wild is available now at puma.co.nz, PUMA flagship stores and selected stockists.
Howdy, Partner // Levi’s x Toy Story 30th Anniversary
To celebrate 30 years of Toy Story, Levi’s tips its hat to Woody, Buzz and the gang with a limited-edition collection that blends Western heritage with Pixar magic. The range is brimming with character: cropped Western jackets with custom studs, all-over cow print rodeo shirts, quilted vests featuring Jessie and Woody, and denim packed with nostalgic graphics and hidden details (including Andy’s handwriting inside pocket bags). Women’s pieces spotlight Jessie’s independent spirit with embroidered jackets, cow-print ribcage bells and playful “Howdy” flourishes. Accessories—like Woody’s belt recreated in leather and a three-pack of bandanas—round out the lineup for fans of all ages.
You’ve Got a Friend in Style
The Levi’s x Toy Story 30th Anniversary collection is available now on levi.com, the Levi’s app and select Levi’s stores..
Glass Act // Laing x Casa Ayllon
Laing has become the first retailer in New Zealand to stock Casa Ayllon, the Australian artisanal jewellery label known for its glass pieces handcrafted in Italy. The collection brings a unique balance of timeless elegance and modern artistry, where each piece is one-of-a-kind thanks to the natural variations of handblown glass. Anna Murray, Laing’s founder, describes Casa Ayllon as jewellery that completes the look—refined, conscious, and built to last far beyond seasonal trends.
Exclusive Access
Shop Casa Ayllon exclusively in New Zealand through lainghome.com.
Back from the 2000s // adidas Originals Teamgeist + Megaride
adidas is reviving two cult franchises from the 2000s—Teamgeist and Megaride—for a new generation. Teamgeist, once the football jersey pattern of 2006, returns as street-ready style across neon tracksuits, hoodies, shorts and tees. Megaride, a 2000s running innovation, comes back with four bold iterations that blend futuristic design with lightweight tech. The campaign fronted by rising superstar Lamine Yamal cements the nostalgic-meets-modern energy, proving once again that adidas Originals know how to tap into heritage while pushing it forward.
Step Into the Future
Discover the full adidas Originals Teamgeist + Megaride collection now at adidas.co.nz.
Stronger in Pink // LSKD Breast Cancer Awareness Collection
LSKD has unveiled a powerful limited-edition drop to mark Breast Cancer Awareness Month. The 28-piece capsule reimagines some of the brand’s most loved activewear fits in pink-inspired designs, bold patterns and standout silhouettes. But beyond style, the collection has purpose: 5% of sales go to the National Breast Cancer Foundation, extending LSKD’s ongoing five-year partnership that has already raised more than $249,000 AUD. Each piece isn’t just about performance—it’s about sparking conversations and keeping awareness alive.
Shop + Support
The 2025 Breast Cancer Awareness Collection is available now in LSKD’s New Zealand stores and online at lskd.co.
