New Zealand fashion is having a moment, and this week’s lineup is proof.
From RUBY giving pre-loved fashion a permanent place to Mi Piaci’s latest muse collab and Harris Tapper’s moody Pre-Fall drop, Aotearoa’s fashion scene is turning up the volume this season.
Whether you’re into gothic glamour, sustainable staples, or cult sneakers that sell out in a blink, here’s everything you need to know right now.
RUBY Says Recycle, Permanently
Big news for RUBY fans: RUBY Says Recycle is getting its own forever home! Opening May 30 at 255 Broadway in Newmarket, this colourful new space is a NZ first – an own-brand secondhand store packed with four seasons of RUBY favourites from the past.
Born on Instagram in 2021, RSR has grown into a major part of RUBY’s world, making up 6% of revenue last year and set to hit 7% in 2025. It’s all part of the brand’s bold goal to make a quarter of its revenue from pre-loved pieces by 2030 – powered, of course, by the ever-stylish Rubette community.
Keep up to date with all things RUBY Says Recycle via instagram HERE
Made for the Muse: Mi Piaci’s Limited-Edition Myles Boot made in collaboration with Rosalie Burns
Say hello to the Myles Boot – a sleek, limited-edition style dreamed up by Mi Piaci and their longtime muse, Rosalie Burns. Designed in collaboration at Mi Piaci’s Auckland studio, the boot blends Rosalie’s cool, minimalist aesthetic with the brand’s signature modern classics.
Crafted with love, style, and a whole lot of intention, the Myles Boot is the perfect mix of edge and elegance. Only a small number of pairs have been made, so snap them up online or in select Mi Piaci stores NOW.
Quiet Power Meets Gothic Glamour in Harris Tapper’s Pre-Fall
Harris Tapper’s Pre-Fall 2025 collection has landed, and it’s serving quiet drama. Inspired by Edward Hopper’s moody solitude and the elegance of 1930s–60s evening-wear, the range walks the line between structure and softness, grit and grace. Think high-waisted tailored trousers, gothic-leaning suiting, and sculptural silhouettes softened by luxe draping and winter-weight textures.
There’s an eerie beauty running through – velvet mesh, raw satin, and delicate lace evoke elegance with an edge. Standouts include the Caius Trouser and cocoon-shaped lambswool coats that feel equal parts couture and everyday. It’s classic Harris Tapper, now layered with new textures of opulence, morbidity, and bold femininity.
Shop the Pre-Fall collection online NOW
Weird, Wild & Sold Out: The Rise of the New Balance Snoafer
New Balance’s Snoafer (1906L) just dropped in the new Grey Days colour-way – and flew off shelves in under an hour in New Zealand. This quirky sneaker-loafer mashup is carving out its own “dad-core” niche with a sleek, tonal design that mixes sporty tech with sharp, gallery-ready style.
Part sneaker, part loafer, the Snoafer is weird – but in the best way – and clearly a hit for those craving something fresh and functional. With its blend of performance DNA and fashion-forward edge, it’s safe to say this trend is only just getting started.
Keep up-to-date with all things New Balance online HERE
Beneath the Surface: The Soft Strength of Elle & Riley
Elle & Riley’s new Beneath the Surface collection redefines strength wrapped in softness, offering a quiet power that’s felt, not shouted. Featuring their modern muse Jessica Clarke, the collection highlights luxurious cashmere pieces that blend resilience with understated elegance—perfect for those who move with poise and subtle confidence.
Launching in three drops between May and July 2025, Beneath the Surface showcases everything from textured cable knits and warm waffle jackets to velvety brushed cashmere in rich hues, finishing with sleek cashmere bomber jackets. The menswear range echoes this refined softness with sleek sweaters and cardigans, all designed for a modern, sophisticated wardrobe.
Discover drop one online HERE and in stores now!
Commonplace Essentials & McKinlays Step Into Carbon Zero Footwear
Commonplace Essentials is taking sustainability to the next level with its latest collaboration with McKinlays Footwear, launching New Zealand’s first-ever Net Carbon Zero leather collection. Featuring the iconic Anderson Slip On and Popham T-Bar in two fresh shades – Cedar and Paper – this range uses premium Toitū certified leather sourced through Silver Fern Farms’ groundbreaking carbon-zero program, making it a true milestone in responsible fashion.
Handcrafted by Dunedin artisans with generations of expertise, these shoes blend timeless design with cutting-edge environmental care. The leather’s entire carbon footprint is carefully measured and offset, supporting native bush restoration and biodiversity on farms.
Available nationwide from June 6, 2025, this collection is a bold step toward mindful consumption and local craftsmanship in harmony with nature.
Not Just Jeans: Assembly Label’s Winter ’25 Uniform is Built on Denim
Assembly Label welcomes Winter ’25 with a campaign grounded in enduring denim and the strength of simplicity. Centred around a monochromatic palette with rich seasonal shades of blue, dark green, and camel, the collection reaffirms denim as the ultimate foundation of a modern wardrobe.
In a quietly clever creative move, denim was the only bottom worn throughout the campaign shoot – a visual statement on its versatility.
The women’s range introduces elevated essentials like the Arden Jacket, Apolline Knit Jumper, and the Katya Wool Coat, alongside refreshed colourways of the beloved Lara Cashmere Knit. For men, the Finlay Suede Bomber returns with new shades of the classic Cashmere Crew Neck.
Denim in Focus
Denim has always been central to Assembly Label’s identity, and Winter ’25 adds three new silhouettes to the lineup: the High-Rise Barrel Leg Jean, the Lexi Jean, and the Women’s Carpenter Pant. Each is crafted from 100% premium cotton and designed for a custom-feel fit.
With a price point of $120 across all denim jeans, Assembly Label continues its commitment to quality and accessibility. Full-priced denim also comes with free returns and lifetime repairs – a quiet promise of longevity and care.
Shop the collection online and in stores now!
Rebel, Refined: STORM Unleashes Vol. 2 of Its ‘Rebel Soul’ Winter Collection
STORM’s signature edge is back with Rebel Soul Vol 2, the bold winter follow-up that lands in stores this week. An evolution of the brand’s rebellious DNA, this collection channels rich colour, commanding textures, and modern silhouettes into a lineup that demands attention.
Anchored by deep winter tones – wine, burgundy, merlot – and rich fabrications like velvet, boucle, leather and satin, Vol 2 offers a strong seasonal wardrobe with standout presence.
Hero pieces include the Red Check Peacoat ($429), Longline Leather Skirt in Oxblood ($460), and the Green Envy Pleated Skirt ($289), alongside a matching Boucle Blazer and Shorts set that balances polish with power.
The rebellion continues.
Velvet blazers in Cerise and Petrol Blue offer sumptuous sophistication, while premium merino sweaters in striking pinks and electric blues bring both colour and comfort. Liquid satin styles deliver drama in motion, and outerwear – like the sharply tailored plaid peacoat and luxe leather biker – rounds out the collection with attitude and elegance in equal measure.
Rebel Soul Vol 2 is available online and in-stores now!
Mons Royale Brings Mountain Energy to Britomart
Merino performance-wear brand Mons Royale has officially opened its first North Island flagship store in Auckland’s Britomart. The new space delivers technical alpine gear with street-ready style – designed for life on and off the mountain.
“This is Auckland’s portal to the mountains,” says Co-Founder and Creative Director Hannah Acland. “We’re excited to connect the city with the outdoors in a whole new way.”
Stocked with high-performance merino base layers, outerwear, and accessories, the store goes beyond retail – doubling as a hub for community and climate. Real-time snow updates from resorts like Tūroa and Whistler offer a direct line from Gore Street to the slopes.
Founded in Wānaka in 2009, Mons Royale now sells in over 1,000 stores globally. The Auckland launch marks its seventh retail space and a major moment in its return to Aotearoa roots.