PUMA has teamed up with Modibodi to launch a revolutionary new period activewear collection
Encouraging women and girls to stay in sports is part of the driving focus behind a collaboration between PUMA and Modibodi, along with the release of a revolutionary new patent-pending period activewear collection.
PUMA and absorbent apparel brand Modibodi have teamed up to design the new activewear collection available in-store and online now, as well as a series of Period Pep Talks with world-class female athletes – all aiming to help those who menstruate feel comfortable and confident playing sport and being active during their period.
PUMA Athlete Naomi Schiff says, “It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport. The PUMA x Modibodi collaboration not only brings innovation to the activewear market but it also gives us girls and women wearable options that make it easier to be active at any point during a cycle.
“It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.”
The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.
This is the second installment from the PUMA x Modibodi powerhouse collaboration after launching its first period and leak-proof underwear range in May this year.
“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.
The PUMA x Modibodi activewear collection is available in selected stores and online at modibodi.com and puma.com.
Period Pep Talks feature world-class athletes, including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.
To watch the Period Prep Talk with NRLW star Tiana Penitani, see here.
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