Reebok’s Club C sneakers celebrate 35 years this year. Image supplied.
Some things are perennial classics and Reebok‘s Club C is one of those iconic footwear styles that is still in fashion 35 years on. Launched in 1985, the brand is currently celebrating that 35th anniversary of the cult classic shoe that kicked off the still popular white sneaker trend. The Club C was originally designed as a tennis shoe and evolved from four of Reebok’s court staples – the Revenge Plus, the Club Champion, the Club Classic and the Monterey. It’s minimalist design and understated style has meant the Club C has transcended generations, genders, subcultures and social classes.
To celebrate the special milestone, Reebok have a series of exciting releases planned for 2020, including the original styles through to fresh iterations and forward-thinking collaborations. First up is the recent re-release of the original navy and white Club C, the typically-clean upper will undergo a series of transformations across Club C’s 35th Anniversary collection drops throughout the year. There will be fresh new colorways with vintage inspired and seasonal colour pop packs mid-year and more contemporary designs later in the year including webbing uppers, piping execution and a second drop of the revered OG model. Club C will also have a number of 2020 streetwear and commercial collaborations to release too.
Club C’s streamlined silhouette and signature Reebok Classic branding have stood the test of time over the last 35 years, and have provided a blank canvas for a series of notable collaborations. From campaigns with supermodel Gigi Hadid and newly inked Grammy-nominated recording artist Khalid, to collaborations with local skateboard collectives and international streetwear brands, Club C’s stable of dynamic collaborations reflects the sneaker’s democratic design and enduring appeal. 2020 looks to be the biggest year yet for Reebok’s Club C.
Khalid (left), Gigi Hadid (centre) and Nina Dobrev (right) all wearing Reebok Club C sneakers.
Images supplied.