Looks from hej hej’s latest collection
While the sorbet bright colours are instant attention grabbers across hej hej’s Sink or Swim Summer 22 collection, it’s actually the beautifully thoughtful details that linger on the palate after that initial flavoursome colour burst.
We’re loving the custom rope embroidery, clever waist cutouts, tie-back detailing, and the impact of added dimension through creative 3D embroidery.
From the season’s iconic lobster print (it doesn’t get much more uniquely creative than that) to rainbow hues of cobalt, coral, and citrine, the mood is light-hearted and injected with colourful feminine accents.
We’re particularly taken by the creative partnership between hej hej designers Alice Isles and Kiki Judd, and Amber Rixon from Still Life, who together created that memorable lobster print.
Delivered through an appealing combination of bubblegum pink linen and vivid orange 3D rope embroidery, the end result is a highly covetable collection, which is both playful and light-hearted – perfect attitudes for spring and summer looks.
Known and loved for its linen offerings, hej hej doesn’t disappoint, with lightweight ‘SPF’ linen shirts in a relaxed, oversized fit, alongside the new Hero shape tailored pant (in cobalt no less) in 100% linen.
Add to your dress collection (available in sizes 6–18) with versatile silhouettes in a hej hej custom dot design (powder blue with a cobalt spot or the fun lemon spot offering).
Thanks to a reversible neckline with tiered layers, soft gathers, and side pockets, the super flexi BFF dress can be worn one of two ways. Or choose from She’s Wrapped (puff sleeves and gathered drop waist skirt) or Full Monty (crew neck, fitted busy, puff sleeve, and oversized body).
The most colourful collection yet from hej hej is available in-store and online now.
Images supplied