The little charity t-shirt that’s worth $1,000,000

Breast Cancer Cure have unveiled their latest winter t-shirt collection, adding to a campaign that’s already made $1million in sales in just 3 years

The iconic Breast Cancer Cure (BCC) ‘Tees for a Cure’ campaign is back with its winter 2024 iteration featuring a new collection of long sleeve tees, crew-neck sweatshirts and hoodies.  This collaborative campaign has generated over $1,000,000 in sales since re-launching in 2021, providing vital funds for Breast Cancer Research in Aotearoa.

The winter ‘24 collection includes designs from Kiwi fashion brands Moochi, Kathryn Wilson, Treslise Cooper, COOP, Federation, Storm, Hailwood and many more.

CEO of Breast Cancer Cure, Sonja de Mari, says, “Breast Cancer is a disease that does not discriminate, affecting both men and women alike. Think of your most favourite humans; your mum and dad, sisters and brothers, best friends or favourite teacher, statistically breast cancer affects one in nine females in NZ, each year 25 men are diagnosed with breast cancer.  Thankfully our breast cancer researchers are world-class and their projects are at the heart of the progress being made to date.”

The original BCRT tee (created when the BCC charity was called the Breast Cancer Research Trust) was designed in 2002 with Karen Walker, in collaboration with Glassons, and became so iconic that it now sits in Te Papa’s fashion archive.  

BCC’s winter ‘24 Tees for a Cure campaign is live now, with long-sleeve tees starting at NZD$69.00 and sweaters and hoodies from NZD$99.00.