Victoria Beckham Beauty – the globally acclaimed, fashion-forward beauty brand founded by style icon Victoria Beckham – is making its long-awaited debut in Australia and New Zealand.
From 21 October 2025, the brand will be available exclusively at select MECCA stores and online at mecca.com, marking a major moment for beauty lovers across the region.
“Partnering with MECCA marks an exciting new chapter for us,” says Lauren Edelman, CEO of Victoria Beckham Beauty. “Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to curating brands that lead with purpose and creativity deeply resonates with our brand ethos. MECCA is more than a retailer – they are a beauty destination with a fiercely loyal community, and we’re honoured to be part of that.”
Founded in 2019, Victoria Beckham Beauty was born from the designer’s own pursuit of perfection. After years in the spotlight – surrounded by the world’s best makeup artists, products, and photographers – Beckham realised that even the most luxurious beauty offerings often fell short. What she envisioned was a brand that combined high-performance results, modern luxury, and clean, cruelty-free formulations – without compromising on design or experience.
Today, the range delivers on that vision with makeup, skincare, and fragrance that embody the “Victoria Standard” – elevated essentials crafted for the modern, informed customer. Each product pairs timeless shades with contemporary innovation, wrapped in the brand’s signature sleek packaging.
The partnership with MECCA brings Victoria Beckham Beauty’s cult-favourite formulas – from the Satin Kajal Liner to the Posh Gloss -to a new audience eager for products that perform as beautifully as they look.
With this exclusive launch, MECCA continues its legacy of bringing the world’s most coveted beauty brands to Australasia, solidifying its reputation as a true destination for beauty discovery.
Victoria Beckham Beauty arrives at select MECCA stores and online at mecca.com from 21 October 2025.
