Calling all Rubettes – The new RUBY Holiday 2024 capsule is about to drop and we’ve got the lookbook

Embracing the essence of community and connection, RUBY unveils its Holiday 2024 capsule collection. Whether you’re planning a Euro summer getaway or saving it for a future adventure, this collection is ready to accompany you.

RUBY Holiday 2024 launches Summer Fling with Emma Jing, a collaboration with local Aotearoa designer Emma Jing who is now based in London. Featuring an edit of Emma Jing’s iconic accessories imagined in the capsule’s key prints and fabrics.

It’s official, scrunchies are the new claw clips. 

A prominent figure among emerging talents, Emma Jing’s luxurious accessories and sensual clothing lines would frequently sell out with each new collection. The New Zealand designer’s final runway show on Karangahape Road in 2023, in collaboration with her regular partner Taylor Groves, was followed by her move to London earlier this year.

This latest collaboration is a harmonious mix of Emma’s innovation and the classic RUBY aesthetic, perfect for the Rubettes wanting to expand their vacay wardrobe.

For the first time in five years, RUBY has released a Holiday collection, seizing the opportunity to revive the capsule amid a surge in travel.

Whether heading away for a special wedding, gallivanting through beach towns or daydreaming about the next summer in the southern hemisphere, RUBY Holiday 2024 is a love letter to the Rubettes that are skipping town or sticking around.

Our favs from this collection include the Raquel Satin Gown in Butter, perfect for dinners out or paired with a chunky knit for everyday. The textiles were selected for their minimal environmental impact. The cobalt gingham in the collection is made from 100% organic cotton, while the butter satin comprises 80% Naia acetate, a fabric produced through a circular manufacturing process.

The flirty scrunchies are also crafted using existing fabric cuts in order to reduce textile waste in production, how good!

We also cant look past all the accessories, the Ruby x Emma Jing Maxi Ruffle Bag in Pink Stripe will make a great companion on any overseas excursion or a cheeky coffee run to your local on a Sunday morning.

RUBY Holiday 2024 arrives in store & online from Friday 14th June.