We’re coining this colour Recession Red – where to shop the trending *unofficial* colour of the year

In a year marked by economic fluctuations and a renewed focus on resilience, one colour has surged to the forefront of fashion, embodying both vibrancy and depth: Recession Red.

This bold hue, spanning shades from rich burgundy to fiery crimson and luscious cherry, has emerged as the unofficial colour of the year, captivating designers and consumers alike. Dubbed “Recession Red” by Showroom22‘s resident cool girl Isabelle Carson, for its potent blend of classic sophistication and contemporary flair, this colour’s making waves in wardrobes everywhere. From chic streetwear to elegant evening attire, discover what and where to shop the season’s hottest reds and embrace a shade that promises to add a touch of drama to your style arsenal.