The t-shirts have been designed by Kiri Nathan, Jessica Hinerangi Thompson-Carr, and Lissy Cole
Three celebrated Māori artists have helped launch the ‘Wear Kindess’ campaign, designing a range of limited-edition t-shirts to support New Zealand charity Kindness Collective.
Kiri Nathan, Jessica Hinerangi Thompson-Carr, and Lissy Cole each designed a t-shirt, with all profits going towards bringing joy to Kiwi kids through the Christmas Joy Store – Aotearoa’s first social toy store.
The fundraising initiative is a collaboration between the artists and Kindness Collective Foundation, with the foundation’s vision to create a culture of kindness and spread kindness throughout Aotearoa.
Why kindness? Because they believe a simple kind gesture will have a ripple effect on our community.
The ‘Wear Kindness’ campaign gives New Zealander’s the opportunity to wear a heart-felt piece of art and donate to those in need.
“The tees feature stunning designs, and we hope people around the country will wear them proudly and consider buying a couple as Christmas gifts for friends or loved ones,” says Kindness Collective founder Sarah Page.
“For families living in poverty or who are rebuilding their lives from illness and family violence, Christmas isn’t always a time of joy. Every child deserves a magical Christmas, and everyone deserves the dignity of choice, so we are pleased to be bringing the Christmas Joy Store back for another year.”
The limited range of t-shirts is available for purchase until 20 November, and proceeds will go towards The Christmas Joy Store, where parents and guardians have the opportunity to gift shop free of charge for their children and loved ones.
“Last year’s Joy Store saw more than 24,000 presents provided for kids in need, and this year we need to double our impact. We’re excited to have collaborated with these incredible artists and designers who believe in our mission to help us reach this goal.”
The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy).
So far, the Collective has contributed more than $2.5 million of donations to Kiwis in need.
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