Jane first began posting on TikTok in 2019 as a uni student, sharing the little moments and everyday experiences that made viewers feel seen.
@imjanejoo ~ 83.9k followers
What started as relatable snippets quickly grew into a loyal community, and today she balances a full-time career as an engineer with an equally full-time passion for content creation. With 83.9k Instagram followers and a highly engaged audience across multiple different platforms, Jane has become known for her honest, grounded approach to lifestyle and fashion content.
Fashion, for Jane, is more than aesthetic – it’s the way she expresses herself, builds confidence, and creates a sense of identity amid a busy professional life. Her content spans DIMLs, “What I Spend In a Day” videos, styling moments, and thoughtful advice delivered with her signature clarity and warmth. She has an instinct for breaking down information in a way that feels both practical and personal, which is why her audience sees her not just as a creator, but as a trusted voice.
She also believes deeply in storytelling as the heart of social media. To Jane, the creator is the niche, and brands show up most authentically when they tap into that individuality – a perspective that has shaped the way she collaborates and the kind of partnerships she gravitates toward.
Looking ahead, Jane hopes to keep creating content that delivers genuine value, knowledge, and inspiration. Whether she’s sharing career insights, daily rituals, or reflections on style, she aims to continue building a space where creativity and community are equally prioritised – and where her audience feels empowered to show up as themselves, too.
YOU CAN FIND JANE ON INSTAGRAM HERE
Imagery: Guy Coombes @guycoombes
