Lauren Brodie, known online as Elbee, is a multi-platform creator, writer, and brand storyteller celebrated for her blend of candid narration and elevated fashion and beauty imagery.
@elbeefrivolousfashion ~ 106k followers
Her path into content creation began during a pivotal chapter of her life, after returning to Aotearoa from Melbourne and navigating early motherhood alongside endometriosis and ulcerative colitis. Documenting style became a way to rediscover confidence, eventually evolving into a platform centred on expression and joy.
Now based in Pōneke, Lauren is recognised for her bold, playful visual language and her belief that fashion should be worn with emotion, not restraint. She champions inclusivity and encourages her community to embrace style on their own terms, regardless of size, shape, or background. Her distinctive approach has led to features in Vogue India, FashioNZ, Fashion Quarterly, Remix, Fashion Journal, and Refinery29.
Looking ahead, Lauren is focused on expanding her work across marketing consultancy, creative direction, and editorial writing, while continuing to create content that makes fashion feel vibrant, honest, and accessible.
YOU CAN FIND LAUREN ON INSTAGRAM HERE
Imagery: Guy Coombes @guycoombes
