Rachel Soo Thow is the creator and curator of The Lit List, a literary and lifestyle account that reaches an audience of more than 180,000 people across Instagram, TikTok, and Substack.
@thelitlist__ ~ 160k followers
Blending her love for books, beauty, and design, she has built a distinctive digital space where storytelling meets style. Her work has been featured in The Hindu Times, Your Home and Garden, and the Sunday Star-Times, and she has collaborated with brands ranging from Adidas and Prada Beauty to Shark Beauty, Ecosa, and more.
Before growing The Lit List into the platform it is today, Rachel spent nearly a decade in the beauty and distribution industries, with experience spanning PR, retail, merchandising, brand management, and buying. That breadth of knowledge underpins her clear creative direction and strong strategic lens.
Now, she balances her content work with her role as Brand and Retail Experience Manager at Jasmin Sparrow, continuing to explore the intersection of literature, fashion, and beauty. Looking ahead, Rachel hopes to expand her community of readers, spotlight overlooked literary gems, and collaborate with brands that champion the joy and curiosity of reading.
YOU CAN FIND RACHEL ON INSTAGRAM HERE
Imagery: Guy Coombes @guycoombes
