With over 200,000 followers and the title of FQ Content Creator of the Year 2024 under her belt, Jessie Kirk has become one of New Zealand’s most-loved voices in fashion and lifestyle.
Known for her signature mix of style, nails, home inspiration, and unapologetically good vibes, Jessie’s content is equal parts aspirational and relatable. From her much-loved I’m Not the Model series to her creative nail looks and everyday life updates, she’s built a thriving community who come for the fashion but stay for the warmth and honesty she brings to everything she shares. Fresh from publicly celebrating being cancer-free, Jessie is embracing this new chapter with her latest project, Slightly Unkept, while continuing to inspire her audience with her unique take on fashion and beauty. For FashioNZ, Jessie shares her Industry Picks – the brands, trends, and pieces she’s loving right now.

I’ve been looking to get a pair of Salomon’s for awhile and to be honest I thought I would just go for black pair, but the colour shift in this pair really caught my attention – they’re surprisingly versatile!

A couple of years ago, I saw the Mood Ring scent by Phlur get released online but unfortunately I couldn’t get it here in Aotearoa. When Mecca recently started stocking it I immediately bought it and I now smell exactly like gummy bears.

I’ve been raving about this product by Isamaya on TikTok. It’s a beautiful demi matte blush that blends super nicely and the highlighter gives you a glass-like finish. Fig is my favourite shade.

INSKIN.CO Calm & Soothe – Daily Sheet Mask 30 Sheets
My skin went through a lot of change in the last year so I’ve been focusing on using very gentle and hydrating products. I was given these INSKIN daily sheets masks from Probeauty during fashion week and I’ve been really enjoying them! My skin always feels super soft after and honestly it’s just nice to take a moment to myself each day to relax.

Rhi Dancey Kitty Cat Long Sleeve
I mean, who doesn’t want a top with a four-eyed kitty? I love finding small designers across the world and Rhi Dancey from the UK is up there as one of my favourite discoveries this year.

Instagram: @zigs_mom
Carmen is the epitome of a cool girl in my opinion. I go to her accounts all the time for inspo as she feels so closely aligned to me. I love her style, her values and her vulnerability around sharing her diabetes journey – she’s someone I think should be on everyone’s following list.

Instagram: @outgrown
I recently commissioned the incredibly talented Nina from outgrown to create me one of her remember rings with a portrait of my younger self and it’s my favourite piece of jewellery I own.

I haven’t stopped wearing my Nina b bag that I found on Designer Wardrobe since the day it arrived. I love adding a touch of edge to my outfits and this bag is perfect for that.

Loft Furniture Vintage Turkish Rug
I’m in my home decorating era and I’ve just recently added a beautiful vintage turkish rug into my filming space. It’s a one of one from Loft Furniture and they have a bunch of cool one’s still up for grabs.

Samsung Bespoke AI Jet Ultra Stick
This is hands down the best vacuum!!! I’ve had it for about 2 months now and it’s so good that I’ve found myself wanting to vacuum just for the sake of getting to use it haha


