Embrace the trending Mermaid beauty vibe, with shimmering ultra-dewy skin, holographic makeup palettes, wet-look hair (aka I’ve just glided out of the ocean), and aquatic shades of aqua, lavender, and pink.
Just like the ocean, the rules are fluid, so indulge your inner mermaid and get creative with some of our favourite makeup delights.
Every successful look should be framed by mermaid waves so we’re kicking off with the best hair hacks to help achieve this.
Every mermaid knows that beachy tresses are key to the look and the Mermade Hair (we mean, even the name is perfect) OG Waver is the ultimate tool for this
Enjoy summer tresses, even in winter, with this lightweight spray designed to leave hair looking beach-worthy and deliver soft tousled sea waves.
Lips don’t come much slicker than this hybrid lip treatment. It shines like a gloss while helping plump lips at the same time, with hyaluronic acid as a key ingredient.
A world first, Green Flash is the plant-based alternative to gel polish — kind to both nails and the environment. The eye-catching collection of shades includes shell beige and coral reef.
The must-have addition to your lipstick wardrobe, this light-diffusing coral kiss is exactly what Amphitrite, wife of Poseidon, would choose.
If shimmer is your deepest desire, then shimmer you shall have. This 24-eyeshadow palette is packed with intense metallic finishes and glistening pigment-rich shimmers.
A shimmering cream-to-powder eyeshadow, the high-shine finish ensures an effortlessly glorious eye creation.
Panda eyes do not form any part of the Mermaid-inspired beauty aesthetic, so this waterproof mascara (with impressive volumising formula) is for every siren who loves to flutter her lashes.
If finding the perfect ultra-smooth liquid lip paint has eluded you so far in life, look no further. This creamy Mellow formula delivers a velvet matte finish in 13 irresistible shades.
Delivering the luminescence of crushed oyster shells with the satin sheen of pearls, enjoy the translucent finish and radiant skin glow.
This remarkably complexion boost serum and skin tint hybrid might just be your new BFF (Beauty Forever Friend).
Every true mermaid should be bedecked in precious jewels. If anyone knows how to elevate jewellery to exceptional depths, it’s Nick Von K. Plus, he has a long history of featuring octopus, ocean creatures, and has even launched a pirate-themed collection.