Looks from the latest RB Sellars collection
There’s an ever-decreasing divide between rural and urban wear, with heritage brands such as RB Sellars at the heart of this evolution.
The opening of the Australian rural outfitters flagship store in Newmarket, Auckland is a testament to this, bringing its well-crafted wardrobe essentials to Kiwis.
Backed by 25 years of outfitting Aussies, RB Sellars started life as a small catalogue business with the simple idea of a hard-wearing, well-crafted work shirt in a range
of colours. That now iconic Burton work shirt has since become the quintessential Australian country uniform with more than 200,000 sold last year.
RB Sellars’ use of natural fibres will appeal to comfort-conscious consumers in rural communities and urban environments, seeking authentic and down-to-earth wardrobe essentials that take you from the paddock to your favourite city dining experience.
Crafted from quality fabrics, the well-loved brand’s versatile range for men, women, kids, and teens is equally at home in the country as it is in the city.
Previously only available online in New Zealand, the new brick-and-mortar store is its first physical foray into the local market and will be a flagship for RB Sellars in Aotearoa.
With plans for further expansion in New Zealand in 2024, the Newmarket store will stock the brand’s seasonal and core ranges, including timeless essentials and beautiful Merino jumpers.
RB Sellars sizes range from 6 to 22 for women, XS to 5XL for men and 2 to 16 for kids and teens. The new Autumn/Winter 2023 collection is available now.
Owned by The Propel Group, RB Sellars sits side by side with two other iconic Australian Brands — Rossi Boots and Driza-Bone, which will be available here for Kiwis.
South Australian bootmakers, Rossi Boots, has been designing and hand-crafting their extensive range of boots since 1910. Crafted from the finest leathers locally in its Adelaide factory and offshore, Rossi boots are designed for hard work and the weekends.
Driza-Bone has been making their iconic range of hardwearing, wind, and weatherproof oilskins and dry wax coats since 1898.
Both Rossi Boots and Driza-Bone will be available in the Newmarket store.
Images supplied.