New-season collections are landing with intent, heritage brands are making global plays, and one much-loved local label is taking its final bow.
From sculptural tailoring and punk-coded jewellery to Super Bowl campaigns and last-chance pop-ups, here’s what’s moving fashion forward right now.
Glassons – EDT 2026: Elevated, Effortless, Unapologetically Fluid
Glassons’ seventh EDT capsule feels like a study in controlled sensuality. Designed to move with the wearer rather than restrict them, EDT 2026 leans into fluid draping, sculptural tailoring and a muted coastal palette that feels distinctly Aotearoa.
The new lyocell-linen suiting introduces a softness rarely seen in structured pieces – blazers that skim rather than cinch, longline shorts that feel directional without trying too hard. Satin slips and asymmetric cape tops bring evening drama into daylight territory, while sheer TENCEL layers and chiffon skirts add a lightness that feels considered rather than trend-led. Fringing across knit dresses and accessories creates movement with every step – a subtle reminder that this collection was built for real life, not just the mirror.
Shot in Wānaka with a predominantly local crew, EDT 2026 isn’t just aesthetically grounded in New Zealand – it’s physically made by it. There’s an ease here that feels authentic, not manufactured.
Available now in store and online.
Rachel Mills – The Final Chapter
After nearly seven years of quiet consistency and community-led growth, Rachel Mills has announced it will close its doors permanently, with final orders wrapping mid-March and operations ending March 29.
The brand built its reputation on thoughtful, made-to-order production – merino staples, organic cotton layers and modular wardrobe pieces that resisted the churn of trend cycles. In an industry built on acceleration, Rachel Mills chose restraint. Each piece was cut and sewn in-house, reinforcing its commitment to local manufacturing and slow fashion principles long before they became buzzwords.
Perhaps most tellingly, the brand has ensured its machinists have transitioned into new roles, prioritising people alongside product until the very end. It’s a closure handled with the same integrity that defined its existence – calm, considered and community-first.
If there’s a piece you’ve been meaning to invest in, this is the last opportunity to do so.
Stolen Girlfriends Club – Oh So Pretty (But Make It Punk)
Romance, distorted. That’s the energy behind Stolen Girlfriends Club’s newest jewellery drop, Oh So Pretty. The collection takes saccharine symbols – bows, hearts, script typography – and runs them through a gritty, hardware-heavy filter.
Sterling silver bows are pierced and suspended from safety-pin hardware. Pink amethyst stones are checkerboard-cut but encased in jagged gothic settings. Inflated lettering reads sweet from afar, subversive up close. It’s the brand’s signature duality at play: sentimental but sharp, nostalgic yet grounded in underground energy.
Capsules like Pierced Bows, Gothic Sentiments and Jagged Tears tap into early-2000s metal-band graphics and DIY culture, but elevated in fine materials. The result is jewellery that feels equally at home layered with a vintage tee or styled against tailored suiting — pretty, but never passive.
Available now online and in store.
NOM*d – ALL TOMORROW’S PARTIES: 80 Collections Deep
Eighty collections in, NOM*d isn’t looking back – but it is remembering. ALL TOMORROW’S PARTIES references decades of archival codes while pushing silhouettes forward for Winter 2026.
Danse Party prints resurface with new intention. Clarion blazers are revisited and restructured. The Neu Red coat returns as both memory and evolution. Heavy-gauge knitwear grounds the collection, while bonded satin pieces – sometimes reversed, sometimes layered – introduce a subtle disruption to familiar forms.
Reversible garments and multi-wear constructions reinforce NOM*d’s long-standing philosophy of adaptability. Every piece is made in New Zealand, continuing the brand’s commitment to local production in an era where offshore manufacturing is the norm. There’s something quietly radical about that consistency.
ALL TOMORROW’S PARTIES is less about nostalgia and more about continuity — what happens when a brand honours its DNA while refusing to stagnate.
Levi’s – Behind Every Original
Unveiled during the Super Bowl at Levi’s Stadium, Levi’s new global campaign, “Behind Every Original,” flips the lens – literally. Directed by Kim Gehrig, the campaign celebrates cultural catalysts from the back view, spotlighting the iconic arcuate stitching and Red Tab as symbols of originality.
The cast spans industries and generations: Doechii, ROSÉ, Shai Gilgeous-Alexander, Questlove and even Woody. The message is simple: the world’s most recognisable denim detail has always been seen from behind.
From 505 Regular Fits to Ribcage Slims and 578 Baggies, the campaign reasserts Levi’s place in both heritage and contemporary wardrobes. It’s clever, culturally tuned and timed for maximum global visibility.
Muse Boutique – Annual Sale Event (Up to 80% Off)
Muse Boutique’s Annual Sale Event returns to Newmarket this week – and it’s not a quiet one. Running Thursday 19th to Sunday 22nd February, 10:00am–5:00pm, the in-store event at 1 Melrose Street offers up to 80% off a tightly curated roster of international and local designers.
Expect serious wardrobe wins from the likes of Christopher Esber, Khaite, Vivienne Westwood, Victoria Beckham, Rabanne and Wales Bonner, alongside cult favourites including DÔEN, La DoubleJ, Maggie Marilyn, Marni, Nili Lotan, STAUD, Tibi and more.
For those who treat sale season as a strategic sport rather than a casual browse, this is the moment to secure directional tailoring, event-ready dresses and investment staples at a fraction of their original price.
Four days only. In store. Arrive early.
R.M.Williams – Autumn/Winter ’26: Modern Heritage
R.M.Williams’ Autumn/Winter ’26 Drop 1 leans into what the brand does best: functional refinement. Rooted in craftsmanship but styled for contemporary life, the collection blends casual layering with signature boot silhouettes.
Rugby tops, sweatshirts and textured shirting form the everyday backbone, while new zip-through boot styles sit alongside the enduring Craftsman. On the women’s side, the Moriarty, Lady Yearling and Roseberry boots return in updated finishes, joined by loafers, sneakers and the Islet Moccasin – expanding the brand’s off-duty offering.
It’s heritage without rigidity – a wardrobe built for workdays, weekends and everything in between.
Shop R.M.Williams’ Autumn/Winter ’26 Drop 1 in store and online now
melin – Final Days in Britomart
Melin’s first ANZ pop-up in Britomart closes tomorrow, marking the end of a short but impactful Auckland residency. Known for its performance-luxury approach to headwear, the brand blends technical engineering with elevated design.
Styles like the Odysea, A-Game, Trenches and Coronado are constructed with water-repellent exteriors, antimicrobial sweatbands and floating visor cores – details more often associated with activewear than fashion accessories. Yet aesthetically, they read refined enough for city wear.
For Auckland shoppers, the pop-up represented rare physical access to a globally recognised performance brand. If you’ve been meaning to stop by 52 Tyler Street, this is the final call.
Moochi – Palette One 2026: Construct
Moochi opens 2026 with Construct, a collection built around tension – masculine structure meeting feminine fluidity. The palette moves from camel, buttermilk and nude into charcoal marle and deep chocolate, grounding the season in wearable depth.
Trenches arrive sculptural and cinched. Sequinned mesh introduces evening texture, while leather bombers and brushed mohair knits add weight and tactility. Tailoring sharpens through exaggerated sleeves and defined waists, reinforcing the architectural theme.
A new footwear capsule anchors the wardrobe: snakeskin heels, shearling flats, biker boots and sculpted knee-highs. Meanwhile, Six & Seven leans into relaxed utility – camo shackets, puffers and soft silhouettes that feel intentionally undone.
Construct isn’t about loud statements. It’s about considered ones.
Shop the collection in store and online now
