It’s been a big month in fashion, with international icons making noise and local favourites stepping into exciting new chapters.
From adidas Originals’ global comeback of the Superstar sneaker to Kowtow’s game-changing Impact Report, this week’s NEWSFASH roundup is packed with bold statements, thoughtful design, and major moves. RUBY unveils a freshly refitted Christchurch store, PUMA’s Mostro gets a rebellious new glow-up via Amelia Gray, and JOJO ROSS opens the doors to her dreamy new showroom alongside the launch of her moody NIGHT GARDEN collection. Plus, Mi Piaci’s poetic ode to summer, OVNA OVICH’s slow-fashion masterclass, and a dazzling lineup of legends at Auckland Museum’s DIVA exhibition.
Catch up on everything hot right now, all in one place.
Adidas Originals Presents: SUPERSTAR – The Original
2025 marks the official comeback of an icon. Adidas Originals is celebrating the enduring legacy of the Superstar sneaker – The Original – with a star-studded global campaign that nods to its cultural roots while championing a bold new future. From sports to street to the stage, the Superstar has transcended its hardwood beginnings to become a defining symbol of creative expression. This year’s campaign features a powerhouse lineup including Samuel L. Jackson, Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, JENNIE, and Gabbriette – each bringing their own flavour to the classic Firebird tracksuit and timeless three-stripes. It’s a celebration of Originals, for Originals.
RUBY Christchurch Gets a Fresh New Look
RUBY is breathing new life into its beloved Christchurch store, unveiling a bold and beautiful refresh that marks a new era for the brand’s only South Island location. Teaming up once again with interior designer Sam Boanas, the space has been reimagined with vibrant colours, soft textures, and an evolved visual language that brings RUBY’s playful-yet-polished energy to life IRL. “The refit of our RUBY Christchurch store is a fresh expression of who we are and where we’re headed,” says Creative Director Deanna Didovich. As one of the founding tenants of The Crossing since 2017, RUBY’s connection to Christchurch runs deep – and this new chapter feels both nostalgic and forward-facing. Doors officially reopen on Monday 21st July, inviting Rubettes back into a space designed just for them.
Kowtow Releases 2023–24 Impact Report: A Blueprint for Fashion’s Future
Kowtow’s just-released 2023–2024 Impact Report is a powerful reminder that fashion can be both beautiful and ethical. The Aotearoa-based label, founded by Gosia Piątek, continues to set the standard for sustainable fashion – this year hitting a major milestone: from January 2024, all Kowtow garments are officially 100% plastic-free. The report, which covers the period from April 2023 to March 2024, outlines how Kowtow is reimagining every corner of its business through the lens of circularity, from eliminating waste and designing out pollution, to ethical supply chains and community-focused programmes. Highlights include a 72.5% reduction in carbon emissions, the launch of two “Reimagine” collections using surplus fabric, 424 garment repairs, and a whopping 94% reduction in waste to landfill from its head office and flagship store. With B Corp certification, a transparent supply chain, and new initiatives like the “Relove” resale programme, Kowtow proves that purpose-led fashion isn’t just possible – it’s the future.
Find the full report HERE
OVNA OVICH Unveils Chapter 22: Less But Better
Tāmaki Makaurau-based label OVNA OVICH presents Chapter 22: Less But Better – a mindful capsule collection that leans into simplicity, intention, and slow design. Inspired by the principles of Dieter Rams, the collection champions pared-back elegance with garments designed to do more with less. Crafted locally from responsible materials like cupro (a silk-like fibre made from cotton industry by-products), certified Lenzing TENCEL, and deadstock wool, each piece reflects OVNA OVICH’s ongoing commitment to circularity and minimal waste. The palette is gentle and grounded, featuring soft neutrals alongside pops of tomato red and Tuscan deep red. Designed to flow between the everyday and elevated moments, the collection is available online and at select retailers NOW.
PUMA Taps Amelia Gray to Bring the Rebellious Mostro to Life After Dark
Auckland, June 2, 2025 – The iconic PUMA Mostro sneaker continues its bold evolution with a fresh new campaign starring model and trendsetter Amelia Gray. Known for her fearless style and trend-defining presence, Gray perfectly embodies the Mostro’s disruptive and original spirit. The campaign captures the shoe’s edgy energy through striking visuals set against the backdrop of a night out, blending moments of fierce attitude with intimate connections.
Originally launched in 1999 and inspired by 1960s track spikes and 1980s surfing shoes, the Mostro features a unique low-profile silhouette with its signature spiked sole and utilitarian strap closure. Amelia Gray praises the sneaker for its comfort, versatility, and perfect fusion of retro and modern style that elevates any outfit.
More exciting releases are set to follow later in the year, continuing the Mostro’s legacy as a rebellious footwear icon.
Available on nz.PUMA.com and at selected PUMA stockists for an RRP of $220
JOJO ROSS Opens Showroom and Unveils Moody New Collection NIGHT GARDEN
JOJO ROSS, the Auckland-based label known for its thoughtful, small-batch approach, has officially opened a new showroom in Onehunga, Tāmakī Makaurau. Renowned for crafting timeless, high-quality garments with distinctive fabrics and bespoke tailoring, JOJO ROSS releases about three collections yearly, blending fresh designs with enduring essentials called “Pillars.” Their latest collection, NIGHT GARDEN, immerses you in a moody, moonlit world with a deep palette of black, chilled red, and acidic accents. Highlights include the returning Otherworldly Coat in luxurious cashmere, voluminous outerwear like the Sloane and Memory Palace jackets with bold industrial fastenings, and innovative fabric choices such as stretch lace, moody mesh, and waxed cottons that mimic leather but remain machine washable.
The showroom does not hold regular hours, but upcoming open days are announced via JOJO ROSS’s Instagram and website, and appointments are available anytime. The collection is stocked online, at the showroom, and in The Shelter stores in Auckland and Dunedin. This collection promises to be a striking and versatile addition to any wardrobe, perfectly suited for the cooler months ahead.
DIVA Takes Centre Stage at Auckland Museum
Auckland Museum is rolling out the red carpet for DIVA – the blockbuster exhibition arriving exclusively in Aotearoa on Saturday 28 June 2025. Developed by London’s iconic Victoria and Albert Museum (V&A), DIVA is a dazzling tribute to the trailblazing performers who’ve defied convention and reshaped culture through the power of performance. From opera icons and screen sirens to pop royalty, the exhibition brings together over 280 pieces – from couture gowns and music memorabilia to iconic costumes worn by legends like Marilyn Monroe, Cher, Tina Turner, Lady Gaga, and more. Presented across two acts, the show traces the diva’s evolution from 19th-century stages to 21st-century stadiums, spotlighting creativity, activism, and unapologetic self-expression. The local leg also features a special piece on loan from Dame Kiri Te Kanawa, adding a uniquely Kiwi touch to this global phenomenon. Running until 19 October, DIVA is more than an exhibition – it’s a celebration of voice, power, and performance.
