In a season that’s all about ease, nostalgia and a little bit of quiet power, RUBY has delivered a spring collection that feels both considered and cool.
Introducing Locket, RUBY’s fresh take on Spring 2025 – a line that’s less about statement pieces and more about the subtle art of being perfectly done up.
True to its name, Locket is designed to hold close – whether that’s a memory, a moment, or your favourite new pair of jeans. It all began with a zip: a nod to the small but mighty details that turn an everyday piece into something special.
Whether it’s a reworked cardigan or the final pull on your denim, Locket leans into those in-between moments that feel quietly transformative.
Speaking of denim – RUBY fans, consider this your pocket dial. Locket introduces 0800-DENIM-SHOP, a fresh vision of how denim should look and feel this spring. Alongside beloved silhouettes like Buzz and Elle, newcomers like Apple and Icon bring something unexpected: no waistband, a clean barrel leg, and a new navy patch-and-button detail that signals a playful shift for the brand.
Elsewhere in the collection, the Matilda Zip Cardigan makes a quietly revolutionary move by trading buttons for a zip – a small change that makes a big difference. This zip-it-and-go mindset runs through the full range, offering up pieces that are designed to move with you, no matter the forecast, timezone, or what’s on after dark.
Just like the keepsake it’s named after, Locket is made for the moments you’ll want to remember.
Whether it’s for everyday wear or something a little more dressed up, this drop invites you to step into spring with ease – and maybe a little bit of edge.
RUBY Locket 2025 Drop 1 is available in stores and online NOW, with Drop 2 landing 28 August.
PLUS, we caught up with RUBY Creative Director Deanna Didovich HERE, where she shares the inspiration behind the collection, the pieces she’ll be living in all season, and why Rubettes are bound to be obsessed.
