BREAKING NEWS: GILTRAP GROUP ARE THE NAMING RIGHTS SPONSOR FOR NZFW 2025

New Zealand Fashion Week is officially BACK with the announcement of a three-year naming rights sponsorship deal with Giltrap Group.

Returning from August 25th-30th, 2025, New Zealand Fashion Week presented by Giltrap Group will see a stacked schedule of established and emerging designer runway shows, alongside panel events and a myriad of on-site and off-site activations, big and small. 

Giltrap Group joins a host of other sponsors who have signed with NZFW 2025, underpinning the importance of the event and the excitement that has been generated since its return was announced.

NZFW Giltrap Group
Model 1: Felix Timmins – Felix is wearing Zambesi. Model 2: Kaya Gibson – Kaya is wearing Harris Tapper.

The milestone unification of brands under Giltrap’s representation is a fitting similarity to the way NZFW is a vehicle to unite the fashion industry. The natural correlation between fashion and automotive means there is mutual understanding as to the importance and value good design brings to customers. Form, style and construction are elements intrinsic to both fashion design and automotive craftsmanship, and their connection will be highlighted through the partnership between Giltrap and NZFW.  

Giltrap Group is the local distributor and/or retailer of 18 prestigious car brands: Aston Martin, Audi, Bentley, Cupra, Geely, GM Specialty Vehicles, Jaguar, Kia, Lamborghini, Land Rover, Lexus, Lotus, McLaren, Polestar, Porsche, Skoda, Volkswagen and Volvo. Global vehicle rental service SIXT is now also operated locally by Giltrap Group. 

NZFW Giltrap Group
(Left to right) Liam Taylor, Director, NZ Fashion Week Board, Steve Kenchington, CEO of Giltrap Group & Diana Simpson, Head of Legal for Giltrap Group – Diana is wearing Knuefermann by TK.

Owner of New Zealand Fashion Week, Feroz Ali says “The generous backing from Giltrap Group allows us to deliver an event that ensures the continued success of the New Zealand fashion ecosystem, which is integral to our identity.

Their support will aid NZFW in maintaining both local and global relevance and in turn provide them with a platform to reach on-the-pulse consumers. Partners and sponsors are vital to the success of NZFW and delivering flow on effects for the wider industry.”

As NZFW redefines its role in the fashion ecosystem, the commercial opportunity for sponsors and investors is vast, in line with the elasticity the event promises to present. NZFW 2025 recognises the role fashion fans and customers play in shaping the fashion industry and will provide unprecedented public access to its events, providing an inclusive and tangible pathway for sponsors to engage with New Zealanders. 

NZFW Giltrap Group
(Left to right) Liam Taylor, Director, NZ Fashion Week Board, Steve Kenchington, CEO of Giltrap Group

The official designer list for New Zealand Fashion Week presented by Giltrap Group will be revealed at the end of June 2025, along with the official reveal of the NZFW 2025 campaign, shot by Mara Sommer and directed by Dan Ahwa. Delegate registrations and ticket sales will also be launched on this date. Designer applications for The Future of Fashion Showcase are also open now, find out more here.

Photographer: Mara Sommer
Photographer’s Assistant: Louise Corry
Producer: Tatum Savage
Makeup: Kiekie Stanners
Hair: Sara Allsop

Model Agency: Unique Model Management