Businesswoman, brand founder, influencer and mum – Edna Swart wears a lot of hats, and she does it all with style.
This month, Edna Swart is opening up her little black book of favourites and giving us a peek into what’s currently making the cut in her busy, beautifully curated life.
From fashion-forward toddler gear to nostalgic tech throwbacks, luxe beauty buys, and her go-to local haunt for cocktails with the girls, Edna’s June picks are a seamless mix of practicality and polish. Whether you’re looking to upgrade your winter wardrobe, indulge in a little glow-up, or simply discover something new, consider this your shortcut to living a little more like Edna Swart.
Let’s dive in.
Brio Belt Toddler Carrier (Houndstooth Neutral)
“As a mum with a growing son, this carrier is my lifesaver. It’s a total game-changer for those busy days when I need to be hands-free but still have him close. I adore how easy it is to style, and honestly, it’s way quicker to throw on than a traditional front carrier. Plus, the houndstooth pattern gives it a chic, modern edge, so it’s not just practical, but fashionable too!”
Canon PowerShot SX740 HS Digital Camera (Black)
“This camera takes me right back to the good old days of snapping pics with a digital camera – for those of us who remember life pre-smartphones. It’s perfect for those spontaneous moments that I want to capture while still having the freedom to move around easily. Plus, it’s compact and sleek enough to fit in my bag without any fuss.”
ed&i Part Time Self Tan
“Even though Auckland’s skies are grey right now, this little bottle of magic keeps me glowing and feeling confident. It’s the perfect pick-me-up on those dreary days, giving me a golden glow without the harmful rays. It’s effortless, streak-free, and helps me stay radiant, even when the weather’s not!”
Miu Miu MU A06S Sunglasses
“These sunglasses are everything! So stylish and trendy right now, and the best part is how light they feel on the face. I’ve been on the hunt for a pair that won’t leave those dreaded nose marks, and these are the perfect fit. They elevate any outfit without feeling heavy and are just undeniably chic.”
Whistler Boot Noir (Femme)
“I had to get these in both black and brown, they’re just that good. These boots are a perfect blend of chic and functional, hugging the calf beautifully. Winter fashion can sometimes feel restrictive, but these boots bring both style and comfort to the table. They’re versatile enough to wear with practically anything and will keep my feet cosy all season long.”
Jacquemus The Salon Clutch
“If you’re looking for a statement piece, this is it. Jacquemus has nailed it again with this minimalist clutch that’s anything but boring. The clean lines and bold yet subtle design make it a standout accessory that doesn’t overwhelm your look. It’s the perfect mix of simplicity and elegance, a must-have to complete any outfit.”
Prada Balm Astral Pink
“This lip balm is next-level! It adapts to the pH of your lips, transforming into a gorgeous pink upon contact. It’s not just about hydration — it’s about giving your lips that natural flush of colour that’s perfect for every occasion. It’s one of those beauty products that feels luxurious and works wonders every time.”
The Diary of a CEO (Book)
“I’ve been deep into this book lately, and I’m loving every minute of it. The concepts resonate with me, especially understanding the ‘laws’ behind them. Even if you’re not in business, these principles are life-changing to grasp, helping you understand the world a little better and, more importantly, yourself. I highly recommend it for some solid wisdom!”
Jacuzzi Ponsonby
“When the girls and I need a proper catch-up, this local gem is always my go-to. The ambiance is classy, the service is impeccable, and it’s the perfect spot to unwind and chat without interruption. The cocktails are delicious and the share plates make it a great date night spot too.”
Bayse Brand
“I could easily pick one, but the truth is, I own so many of these staple pieces! From cozy basics to standout essentials, Bayse has become my secret to building the perfect wardrobe. Their pieces are timeless, easy to wear, and versatile enough to mix and match for any occasion. It’s my go-to brand for elevating my everyday style.”