Mary Outram is a creative force in New Zealand’s fashion and beauty scene, known for her fast-growing brand BONNIE, a skin-first, sunless gradual tanning line proudly made in New Zealand. She is also a content creator, brand strategist, and connector across the industry, blending creativity, business insight, and storytelling in everything she does.
@mary_oh_ ~ 19.7K followers
Mary began her journey in 2016 with Borrowed by Mary, a fashion rental company that sparked her path into content creation. Since then, she has worked across fashion, media, and branding – including stints at Designer Wardrobe and NZME – before launching BONNIE just 12 months ago. The brand has quickly gained attention for its effective formulas, warm aesthetic, and authentic connection to fashion, most recently highlighted through a collaboration with Caitlin Crisp on the runway at NZ Fashion Week’s Spring/Summer Fashion Festival.
Passionate about creating things that feel good and do good, Mary continues to champion community through pop-ups, panels, and mentoring young women in business and creative industries. Looking ahead, she is focused on expanding BONNIE internationally, creating with intention, and building a brand that celebrates confidence, individuality, and the intersection of beauty, fashion, and creativity.
YOU CAN FIND MARY ON INSTAGRAM HERE
