The new limited edition collection from ghd aims to help women take control of their breast health. Image supplied.
Celebrated hair tools brand ghd have been on a mission to empower young women across the world to start regularly checking their breasts with their TAKE CONTROL NOW campaign which returns again this week for 2022. It’s something the brand feels passionately about having supported breast cancer charities globally for 18 years, raising over $22 million dollars to date.
Here in Aotearoa, breast cancer is the most common cancer for Kiwi women with over 3,500 women diagnosed every year, which is nine women per day. According to recent research one in six women under the age of 45 have admitted to never checking their breasts for changes which is one of the statistics ghd is aiming to change with their TAKE CONTROL NOW campaign.
“Early detection is everything. Through self-checks and mammograms my DCIS cancer was caught early,” says Lorna Subritzky, Breast Cancer Foundation NZ Ambassador. “Recently I found a lump in my other breast during a self-check, it turned out to be a tumour. Again, I caught it early enough to save my life. They say the lightning doesn’t strike twice. It can, but early detection can be the difference that can save your life.”
Having the confidence to action these important self-check steps as early as possible will help make all the difference. To find a helpful video on how to check your breasts head to breastcancerfoundation.org.nz. With a lack of breast checking confidence, women are less likely to self check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change.
To remind women to self-check for any changes, ghd’s limited-edition collection features the campaign messaging Take Control Now on the styling tools, and that means Every. Single. Month. The 2022 collection is in a vibrant orchid hue and consists of the ghd helios professional hairdryer, award-winning ghd platinum+ styler, ghd gold styler, and for the first time, the brand’s limited edition glide hot brush. With $20 from the sale of every pink limited edition product goes to the breast cancer charities partnered with ghd.
Images supplied.